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Articles

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The people cycle
Imagine that the people in your company are high performers and are constantly improving themselves. Would that drive growth in your company?
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How to persuade clients to buy
Do you know how to persuade your clients to buy? And are you satisfied with the success rate?
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The management cycle
Imagine that your team members permanently contribute to the management of your company. Would that boost your growth?
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The basic requirement for selling
Do you know the basic requirement for selling? Do the people in your sales team know? Do the people in your marketing team know?
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How to beat the competition
Do you know how to beat the competition? And systematically?
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The reasons why people buy
Do you know the reasons why people buy? Do your marketing and sales teams know?
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How to make a marketing and sales plan
An innovative approach to make an articulated marketing and sales plan
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The channel cycle
A new approach to boost the growth of your intermediated business
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The sales cycle
A new approach to avoid commoditization and boost growth
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Why growth is important
A tool for improving the world
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The Marketing Pyramid
A tool for aligning marketing and sales and boost growth