FI Consulting provides various consulting, training and coaching services to its clients. These services enable client growth by developing the 6 pillars of the FI methodology: strategy, management, channels, people, processes, technology.
Define the growth strategy through an in-depth knowledge of the current situation, market trends and strategic assets for the company.
Define paths for growth in markets, client segments and offers above, below and in the value chain, considering unique, differentiating and basic assets such as brand, distribution channels, products and services, patents, technology, physical resources, processes, specialized knowledge.
Transform your brand into a magnet for clients, leading them to recommend the brand spontaneously through "word-of-mouth" and increasing their loyalty.
Marketing communication strategic plan
Define the marketing communication budget and the communication channels to be used to reach sales objectives and brand objectives, with total independence from the agencies that will subsequently perform media planning and buying.
Strategic diagnostic 360º
Analyze current business strengths, weaknesses, opportunities and threats and identify growth opportunities, considering the view of different stakeholders, such as final clients, intermediate clients, top executives, intermediate managers, employees, partners, suppliers, shareholders, competitors, regulators.
Plan organic and inorganic initiatives for business development and estimate income, revenue, costs and expenses over time, identifying the evolution of key performance indicators for the business.
Advise the company's decision-makers on the activities required for sustained growth.
Define the global marketing and sales plan, the organizational model and the performance measurement model to enable growth, as well as managing the physical and digital transformation initiatives to achieve growth.
Plan the organic and inorganic initiatives for business growth, schedule activities and name people responsible for their achievement.
Marketing pyramid model
Design the company's marketing pyramid in order to reflect the different levels of relationship with customers, which forms the basis to define the global marketing plan and the global sales plan, promoting a permanent alignment between marketing and sales in physical and digital channels.
Organizational design for growth
Design the internal organizational model of marketing and sales, aligning the different – unique, differentiating and basic – assets of the company with its growth opportunities.
Performance measurement model
Design the performance measurement and business monitoring model from a global, team and individual perspective, in the five components relevant to growth: economic, stakeholder satisfaction, marketing and sales, resources and activities.
Growth program management
Manage the initiatives outlined in the company's growth program in order to maximize the use of available resources, meet deadlines and achieve the expected results.
Define the omni-channel operating model, develop new channels, train intermediaries, design the omni-channel compensation model and manage the omni-channel program initiatives.
Design the organization, operation and management model of direct and intermediated channels, both physical and digital, promoting synergies and avoiding conflicts to enable growth.
Development of new channels
Plan, design and develop new physical or digital channels, direct or intermediated, to enable growth, considering products and services, price, brand, promotion, resources and territories.
Make a comparative study of the company's and the competitors' offer, characterizing the main qualitative differences and identifying the price positioning.
Training of intermediaries
Analyze the training needs of intermediaries, plan the training sessions and execute them in person or remotely, in areas such as marketing, sales, products and services, price, promotion, prospecting, negotiation, operations, technology, incentives, sponsorships, planning, management, competition, market trends.
Omni-channel compensation model
Design the total compensation model for physical and digital channels, direct and intermediated, covering remuneration (gross margins or commissions), incentives and sponsorships, promoting cooperation and eliminating conflicts between channels in order to enable growth.
Omni-channel program management
Manage the initiatives outlined in the omni-channel program, promoting cooperation and eliminating conflicts between channels in order to enable growth.
Coach the sales team individually, from salespeople to top executives, provide personalized training according to the needs of the company, design the development and compensation model for sales professionals and perform inspirational lectures to promote growth.
Individual sales coaching
Coach sales professionals individually to progress in their performance, learning and adapting their behaviors in accordance with good worldwide sales and sales management practices, in order to enable growth.
Personalized sales training
Analyze the training needs of salespeople, sales managers and top executives, plan the training sessions and execute them in person or remotely, in areas such as prospecting, empathy, persuasion, negotiation, conducting meetings, interviews, conflict management, active listening, storytelling, public presentations, remote presentations, proposal making, telephone sales, in-store sales, strategic sales, strategic account management, sales management, sales team management, leadership, marketing, coaching of salespeople and sales managers, motivation, channel management, intermediary management, sales strategy, channel strategy, price strategy, marketing strategy, digital marketing strategy, customer segmentation, competition analysis.
People development model
Design the model for recruiting, training and evaluating salespeople and sales managers, promoting a culture of continuous performance improvement in order to enable growth.
Total compensation model
Design the total compensation model for salespeople and sales managers, covering remuneration, incentives and benefits, promoting internal cooperation and team enthusiasm in order to enable growth.
Inspirational sales lecture
Analyze the current context of the company, prepare and present good worldwide marketing and sales practices, enabling team cohesion and enthusiasm and motivating it to continuously improve performance and sales growth.
Design the FI sales cycle processes according to good worldwide practices in order to avoid commoditization of the business, advise the company on strategic sales and manage the anti-commoditization program.
Sales optimization plan
Plan the company's transformation initiatives to adopt global best practices in the activities of the 6 pillars of the FI growth methodology
New offer launch plan
Plan the launch of new offers on the market, programming the activities needed to dynamize the different sales channels.
Sales cycle design
Design marketing and sales processes in accordance with good worldwide practices in planning, prospecting, communication and client captivation campaigns, welcoming and qualifying business opportunities, persuading clients, negotiating, closing, loyalty and individual and team learning, in order to avoid the commoditization of the business and enable growth.
Advice on a strategic sale
Integrate the team responsible for a strategic sales opportunity, advising it in order to maximize the probability of winning the business with a value surplus for the client and the company.
Anti-commoditization program management
Manage the initiatives outlined in the anti-commoditization program in order to adopt good worldwide practices in the FI sales cycle, enabling continuous improvement and growth.
Plan the implementation of information systems, advise on their purchase and manage the respective implementation program, in order to support good worldwide practices that enable growth.
Information systems plan
Plan the phased implementation of information systems that support good worldwide practices in the management, channels, people and processes business cycles, in order to enable growth.
Information systems procurement
Define the information systems requirements to support good worldwide practices, evaluate the different alternatives and negotiate the best business conditions.
Information systems program management
Manage the initiatives outlined in the information systems implementation program in order to support good worldwide practices, mobilizing available resources to meet deadlines and achieve expected results.