Why growth is important – a tool for improving the world
“Life is change. Growth is optional. Choose wisely.” Karen Kaiser Clark uses these words to inspire people. They are applicable both for individuals and for companies.
A few stories
Some time ago I was working at a company that sold health insurance and health care plans, when a colleague offered me the tile pictured above for my birthday. He said it was to acknowledge my commitment to the growth of the company. That growth opened space for his promotion and for hiring several people.
Longer ago I was working at a consulting firm and a recently hired consultant asked me why I was obsessed with growth. I told her it was because of her. She seemed surprised and I explained that if the firm doesn’t grow, she won’t be promoted at the end of the year.
Recently I was discussing several initiatives to boost growth at one of my clients, but one partner said that growing would increase the risk to the firm because it would require hiring more people and they already struggled to win enough business to pay salaries. I told him to consider some of the benefits, such as more profitability due to the dilution of general costs, more ability to win more business due to the promotion of new partners and more clients that would become satisfied by their excellent service. He kept the skeptical look but didn’t contest me and later become engaged in the discussion.
Why growth is important
Several reasons exist for a company to grow:
The reasons mentioned above are mere examples of the importance to grow, but they are enough for anyone to understand that growth is a moral obligation.
Growth is a high calling to people in management positions and to marketing and sales teams who are directly responsible for bringing revenue, but also for all the other areas that contribute to the success of the company, be it research and development, client service, operations or support functions.
Life is change. Growth is optional. Choose wisely.
Filipe Simões de Almeida
Managing Partner, FI Sales Consulting
Posted on 26-Jul-2021